Mazda Road To Indy.TV Content Aggregator
Collecting content from multiple social network services into a unified web format for motorsports fans.
The Mazda Road to Indy program helps young race car drivers improve and get closer to racing in the IndyCar Series and the famous Indianapolis 500 race. As a front-end developer, my job was to help create a website where fans, drivers, and industry experts could interact and share content using the #RoadToIndyTV hashtag. This content aggregator was designed to spark conversation and engage users interested in the exciting world of motorsports racing.
Challenges
01 Two challenges, one hub
- Challenge #1: grow the audience Get more people interested and excited about a web series that comes out every other week, focused on the behind-the-scenes world of motorsports racing featuring the teams, fans, and drivers.
- Challenge #2: a multi-device social hub Instead of starting from scratch, create a user-friendly social media experience viewable on multiple devices: a hub that searches all social media platforms, gathers all relevant #RoadToIndyTV content into one place, and displays it on a social wall in real time.
Approach
02 Move fast. Consider the timeline.
We leveraged TwineSocial because it was built to increase social sharing, and content moderation rules can easily be set up within the platform. It can be integrated into any web format to showcase user-generated content from all social media sources.
Simply pasting the Twine API widget in the middle of a web page can bring about all sorts of visual and web design mayhem. We ideated as a team on how to prevent that, going broad with our ideas and working our way down to something narrow. We tried hard not to "boil the ocean" with every design idea, and explored how a social media aggregator would fail or succeed in displaying social media content.
Launch
03 Press launch day
At the media room at The Victory Group in Tampa on the RoadToIndy.TV press launch day, the app was featured and user-generated content was successfully aggregated in real time.
Key outcomes
04 The results at a glance
- User-generated content aggregated in real time at the press launch
- A responsive, multi-device social hub for the #RoadToIndyTV community
Credits & roles
- Dev
- Matthew Lett
- Design
- Roy Rodezno
- Consultant
- Mark Weaver @Twine
- Content
- Samantha Henry