Mazda Road To Indy.TV Social Media Hub

Challenges

Two challenges, one hub

• Challenge #1: grow the audience Get more people interested and excited about a web series that comes out every other week, focused on the behind-the-scenes world of motorsports racing featuring the teams, fans, and drivers.
• Challenge #2: a multi-device social hub Instead of starting from scratch, create a user-friendly social media experience viewable on multiple devices: a hub that searches all social media platforms, gathers all relevant #RoadToIndyTV content into one place, and displays it on a social wall in real time.

Move fast

Consider the timeline

We leveraged TwineSocial because it was built to increase social sharing, and content moderation rules can easily be set up within the platform. It can be integrated into any web format to showcase user-generated content from all social media sources.

Iteration

Continue iterating until we can get something that looks right

Simply pasting the Twine API widget in the middle of a web page can bring about all sorts of visual and web design mayhem. We ideated as a team on how to prevent that, going broad with our ideas and working our way down to something narrow. We tried hard not to "boil the ocean" with every design idea, and explored how a social media aggregator would fail or succeed in displaying social media content.

Launch

Final designs

At the media room at The Victory Group in Tampa on the RoadToIndy.TV press launch day, the app was featured and user-generated content was successfully aggregated in real time.