Thought leadership
Thinking out loud about product design.
Perspectives on identity, AI personalization, platform design, and compliance UX, earned across 14 years and 100M+ users. Follow along on LinkedIn for the latest.
01
Identity & Trust
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02
Designing identity verification people actually finish
What 100M+ users taught me about KYC/KYB flows: verify once, explain why, and design the unhappy path first.
AI & Personalization
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03
AI recommendations that earn trust instead of dismissals
Adaptive prompts beat static rules, but only when the design explains relevance. Lessons from a 21M-visit pilot.
Platform Design
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04
Platform patterns: designing once, shipping everywhere
How platform-level components like Popular Actions turn one design decision into ecosystem-wide impact.
Compliance UX
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Making compliance feel effortless for small businesses
Compliance is a feature, not a chore: reflections from designing accounting automation at Sage.
“Compliance is a feature, not a chore. Identity is a relationship, not a form.”
Matthew Lett