Wishful Concepts Catering Project Overview
Responsive Web Design . Editorial Design . Brochures . Posters . Social Media Graphics . Flyers
Wishful Concepts Catering built a successful reputation for incorporating a human element in the delivery of it’s culinary services. This has always been important to Chef and Partner, Samone Lett and she was adamant in making sure the design of the company communicated that.
The first project tackled was the development of a website that effectively communicated the services and catering packages offered to clients. The online presence was both designed and developed using the WordPress Framework; a strategy that allowed me to handle site content updates, adding plug-ins to achieve certain needs, making web development changes and modifying on page SEO.
There was also need for printed marketing materials to share Chef Samone’s personal journey as well as inform potential customers about the services she offers. The primary challenge in designing the brand touch points, was making sure that each visual communication piece maintained a cohesive look and message.