ReThink Homelessness Website

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My Contributions

+ Flow Chart
+ Content Design using Visual Builder
+ WordPress Setup & Design Integration
+ Plugin Configuration
+ Responsive Mobile Experience

Client Request

The ReThink Homelessness organization wanted to explore utilizing the WordPress framework to design, test and launch their website in a matter of 30 days for their national campaign. They wanted a website that could communicate very simply their passion on the issue of homelessness and could be easily be updated by their in-house design team.


I first needed to understand who the users were, how they’d be using the site and what goals they would need to accomplish. By integrating low fidelity wireframes into a flow chart, it helped both the client and myself to successfully communicate about the user flow. Once the flow chart was discussed and finalized I began working on color schemes, selecting a main font-face that would be carried throughout the site, and design full-color web compositions to give the site content a personality and create an aesthetically pleasing experience for visitors – for the desktop and mobile.


The client provided current art direction of the campaign and my role was to thread it throughout the web experience. We utilized the WordPress platform to integrate the designs into a platform that is versatile enough to make rapid changes as the client submitted new ideas. We launched the website to be fully responsive for mobile experiences.

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