Project Type

Customer Experience Design


Wishful Concepts Catering & Personal Chef Services, LLC.


VOC Research, Discovery Workshops, Journey Maps, Customer Persona Development

Improving Internal and External Customer Experiences

Project Overview
Wishful Concepts Catering built a thriving reputation for 13 years in Orlando, for making customers feel part of the process when designing their dining experiences. Putting people first has always been important to the owners, and they were adamant in making sure the design of the company’s internal and external customer experience communicated that. As the company grew, it was essential to continue to manage the customer experience by listening to two main voices: the customer and catering team.
To improve the internal and external experience, defining the company’s ideal customer, hosting feedback sessions, utilizing voice of customer research, developing new business processes, can often go unnoticed as important business activities in the presence of business growth. By listening to previous customers and catering team, we gathered their observations and proposed some solutions to improve their experiences.