New Destiny Christian Center Church Rebrand Project Overview
Brand Identity & Messaging . Logo . Website Front-End Design . Brand Style Guide . Parking Lot Tear Drop Signs . Environmental Design
The New Destiny Christian Center rebranding efforts started with the exploration of the brand’s foundation, under the leadership of Dr. Zachery Tims and Pastor Riva Tims. The new brand message would then take a new approach by establishing a leadership bridge between Pastor Paula White and Dr. Zachary Tims.
I worked with Pastor Paula White to build a new brand message that could build pride, establish heritage, while maintaining careful focus not to ostracize long-term congregation members. We arrived at developing a final brand message that could give the entire congregation a sense of origin and direction. We developed the brand message “Passing The Torch”
Along with a new logo introduced the need for a new web experience. I had 3 months to design the logo, the identity system, create a new user experience on the web and establish the new identity in as many areas possible.