New Destiny Christian Center Rebrand

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New Destiny Christian Center Church Rebrand Project Overview

Creative Contributions

+ Brand Identity & Messaging
+ Logo Identity Design
+ Website Front-End Design
+ Brand Style Guide
+ Parking Lot Tear Drop Signs
+ Environmental Design

Client Overview

New Destiny Christian Center is a non-denominational church focusing on contemporary worship, dynamic bible teaching and focus on developing a strong prayer life. Originally founded by Pastors Zachary and Riva Tims, the church is now lead by Senior Pastor Paula White.


Needing to be completed within a 2 month timeframe, I worked directly with Pastor Paula to build a new brand message that could build pride, establish heritage, inspire new culture, while maintaining careful focus not to ostracize long-term congregation members. Our efforts focused on two areas: messaging and visual communications. The goal was to discover and reveal the aspects of church experience that inspire and motivate it’s members to return every week.

Rebranding efforts began with exploring the brand’s foundation and also discovering the definition of it’s future. The new brand message establishes a bridge between Dr. Zachary Tims and the new leadership that will take the brand into it’s promising future.  We arrived at developing an authentic and purposeful brand message lead by the slogan “Passing The Torch” – giving the congregation a sense of both their history and direction.

Client Request

Strategize, design and change the entire organizational image and church communications strategy of New Destiny Christian Center. Rather than changing the name of the church, Pastor Paula White wanted to create a completely new visual identity and organizational culture, for an already-established church brand in Central Florida.


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